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Bekezdések
1: is new to the game. A
2: could still teach you but that is not their primary goal.
3: attracts the highest number of non-specific audiences.
4: might even teach you how to bake cakes.
5: is possibly the most light-hearted.
6: has perhaps the narrowest and most precise area of interest.
7: will probably be the first to revolutionise content.
8: is not limited to facts and moves beyond them.
1. The Instructor
As it adds more features and content opportunities, Instagram becomes a more powerful platform for stepping outside of the narrow box that once included only square photographs. Now, using Videos, Stories, Galleries, and Boomerangs, a new type of influencer has joined in the competition. Chefs, DIY experts, life hackers, and fix-it fiends have found ways to use Instagram to share tips, tricks, and tutorials on everything from peach tarts to floating pool coolers. Almost undoubtedly you would find something to learn from them since they are quite a diverse group. Some of these influencers may also have YouTube channels and blogs for more in-depth content and use Instagram as another method for sharing and making themselves discoverable to new audiences. As Instagram continues to improve and add new features, these expert influencers will likely find more ways to innovate what they teach you and change the way that they communicate with audiences.
2. The Guru
The gurus are like instructors in that many of them share tips and how-tos with audiences, but they’re not explicitly instructional, and most of them cover very specialised topics. Beauty influencers typically cover make-up and skin-care routines and products, providing followers with tutorials on things like how to contour or get the perfect smoky eye. Fitness influencers may share workout routines and tips with followers, including proper kettle-bell techniques and plank challenges. Not all gurus are instructional, though. Lifestyle and fashion influencers are known for their #goals content that features beautiful clothes, luxury items, and idyllic vacations. These influencers may speciálise further, with lifestyle influencers who focus on their lives in various locations, be they rural or urban. Fashion influencers might refine their focus in on anything from bold patterns to classic staples. Gurus may operate within a few key categories, but they are many and varied in their content and their specific niches.
3. The Creator
Just as the instructors are pushing Instagram content forward, creators are doing more than posting selfies and hiking pics, and more are using Instagram to post photos and videos that go past documentation and aspiration and move into art. Many former Vine stars have found their way to Instagram and are using the platform as a kind of evolution of the Vine platform. Instagram videos can be longer and influencers have more robust tools and avenues to discovery, but the way they use Instagram is very different from the way that fashion influencers use the platform. With pranks and comedic shorts, creators are innovating the format and making it a place for sharing super-short films and creations that stand alone and have mass appeal, even outside of the context of the influencers themselves.
4. The Entertainer
Entertainers are known for their personalities. YouTube has probably given rise to this type of influencer more than any other platform, but as Instagram introduces more ways to create and share, entertainers are finding new opportunities. They’re often comedic personalities, making jokes or commenting on popular culture (be it films, games, music, etc.) in a humorous way. They aren’t all funny, though. Successful entertainers may also be confessional, known for sharing parts of their lives with followers.
These influencers are personable and make audiences feel like personal friends. They might let audiences in on their everyday lives and routines, adding unique perspective to feeds, or even make short vlogs through regular Instagram videos or stories. In fact, a number of these confessional entertainers may have had their start on YouTube and now use Instagram as a more casual, immediate way to connect with fans through livestreams, Stories, regular posts, and comments.
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